FREQUENTLY ASKED QUESTIONS

How will the City of Redding benefit from the Redding City Identity Project?

  • Improved competitive advantage as a place to live, vacation and invest.
  • A city with a positive identity is better positioned for job creation, sales tax revenue increases, strong local businesses and further economic development.
  • Increased community pride and collaboration.

How is this project being funded?

The funding is being raised privately by the Forward Redding Foundation 501(c)3 of the Greater Redding Chamber of Commerce. Our community has been extremely generous in contributing $500k to reach our first fundraising goal. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip

How long will this project take?

The project launched publicly in May of 2018. 3 separate community workshops were held by the end of 2018. Our engaged community also brought their voice to the Identity Project by completing 2,440 surveys! We have already received over 750 ideas about how we can catalyze a better city (thank you for sharing your ideas!). “20 ideas by 2020” is the phrase used to describe how 20 catalytic ideas will be selected and initiated by the end of 2019.

Will Redding citizens be able to influence the process?

Yes! There are still 4 pathways to influence the process;

  1. Submit Ideas. If you have an idea that you think should be included in the next set of 10. We are accepting new ideas at ReddingIdeas.org until the deadline for submissions on 01/24/19. Go online and let us know what idea you think would be great in catalyzing our city: http://www.ReddingIdeas.org
  2. Volunteer. If you’re interested in volunteering to help make one of the ideas happen, please visit: https://reddingcityidentityproject.org/get-involved/
  3. Lead Organization. If you have an organization willing to help lead the implementation one of these projects, please click here: https://reddingcityidentityproject.org/get-involved/ Keep in mind that we have some funding available for each idea. We’d love to hear you from you!
  4. Donate. The funding is being raised privately by the Forward Redding Foundation 501(c)3 of the Greater Redding Chamber of Commerce. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip

Who usually leads an initiative like this for a city?

Projects similar to this one in other communities are usually initiated by a Chamber of Commerce, Visitors Bureau, or Economic Development Corporation.  In our community the Chamber is the lead organization and the Redding City Identity Project is strongly supported by both The Redding Convention and Visitors Bureau and the Shasta Economic Development Corporation.

What are the tangible ways that this project will be seen in our community?

The action plan includes ideas associated with messaging, aesthetics and unique experiences in and around our city.”20 ideas by 2020” is the phrase used to describe how 20 catalytic ideas will be selected and initiated by the end of 2019. To see the first 10 ideas that were launched publicly on 01/10/19, please visit: https://reddingcityidentityproject.org/20-20/.

How can I financially contribute to the Redding City Identity project?

The Redding City Identity Project is being funded through private donations. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip.