FREQUENTLY ASKED QUESTIONS

How will the City of Redding benefit from the Redding City Identity Project?

  • An improved quality of life for the people who live in Redding.
  • Improved competitive advantage as a place to live, vacation and invest.
  • A city with a positive identity is better positioned for job creation, strong local business growth, further economic development and increased tourism income for the city.
  • Increased community pride and collaboration.

How is this project being funded?

The funding is being raised privately by the Forward Redding Foundation 501(c)3 of the Greater Redding Chamber of Commerce. Our community has been extremely generous in contributing $500k to reach our first fundraising goal. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip

How long will this project take?

The project launched publicly in May of 2018. Three separate community workshops were held by the end of 2018. Our engaged community also brought their voice to the Identity Project by completing 2,440 surveys! We received over 800 ideas about how we can catalyze a better city (thank you for sharing your ideas!). “20 ideas by 2020” is the phrase used to describe how 20 catalytic ideas will be selected and initiated by the end of 2019.

Will Redding citizens be able to influence the process?

Yes! There are 5 pathways to influence the process;

  1. Volunteer: If you’re interested in volunteering to help make one of the ideas happen, please visit: https://reddingcityidentityproject.org/get-involved/
  2. Donate: The funding is being raised privately by the Forward Redding Foundation 501(c)3 of the Greater Redding Chamber of Commerce. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip
  3. (Now closed) Lead Organization: If you have an organization willing to help lead the implementation one of these projects, please click here: https://reddingcityidentityproject.org/get-involved/ We’d love to hear you from you!
  4. (Now closed) Participate in the Community Wide Survey.
  5. (Now closed) Submit Ideas: If you have an idea that you think should be included in helping to catalyze our city, let us know! http://www.ReddingIdeas.org

Who usually leads an initiative like this for a city?

Projects similar to this one in other communities are usually initiated by a Chamber of Commerce, Visitors Bureau, or Economic Development Corporation.  In our community the Chamber is the lead organization and the Redding City Identity Project is strongly supported by both The Redding Convention and Visitors Bureau and the Shasta Economic Development Corporation.

What are the tangible ways that this project will be seen in our community?

The action plan includes ideas associated with messaging, aesthetics and unique experiences in and around our city.”20 ideas by 2020” is the phrase used to describe how 20 catalytic ideas will be selected and initiated by the end of 2019. To see the first 10 ideas that were launched publicly on 01/10/19, please visit: https://reddingcityidentityproject.org/20-20/.

How can I financially contribute to the Redding City Identity project?

The Redding City Identity Project is being funded through private donations. If you want to make an investment in catalyzing a better city, we’ve set up a fund with the Shasta Regional Community Foundation to receive contributions: https://www.shastarcf.org/funds/rcip.