How will the City of Redding benefit from creating Brand Identity?

  • Improved competitive advantage as a place to live, vacation and invest.
  • A city with a positive identity is better positioned for job creation, sales tax revenue increases, strong local businesses and further economic development.
  • Increased community pride and collaboration.

How is this project being funded?

The funding is being raised privately by the Forward Redding Foundation 501(c)3 of the Greater Redding Chamber of Commerce.

How long will this project take?

Once the project launches publicly in May of 2018, the formulation of the action plan and the first phase of implementation will take approximately 12 months.

Will Redding citizens be able to influence the process?

Yes! There will be an online community survey for Redding residents to offer their insight and opinions.  Everyone is encouraged to participate.

Who usually leads a Brand Identity initiative for a city?

City branding projects in other communities are usually initiated by a Chamber of Commerce, Visitors Bureau, or Economic Development Corporation.  In our community the Chamber is the lead organization and the Redding City Identity Project is strongly supported by both The Redding Convention and Visitors Bureau and the Shasta Economic Development Corporation.

What are the tangible ways the new brand identity will be applied?

This will depend on the findings of the expert advisors, along with the community input and collaboration phases. We anticipate the action plan will include items associated with messaging, aesthetics and unique experiences in and around our city.

How can I financially contribute to the Redding City Identity project?

The Redding City Identity Project is being funded through private donations. If you would be willing to contribute financially to this initiative, please contact the Redding Chamber of Commerce (530) 225-4433 or email