The Chamber will connect with experts in branding, city redevelopment and city revitalization to assist in developing a strategy for improving our city’s identity. A report will be developed including suggestions that can be executed locally, at low cost, to improve our brand identity.


The Chamber will facilitate collaboration by involving a broad spectrum of community stakeholders – including local businesses, investors, artists, government and civic leaders, historians, non-profits, healthcare organizations, educators, and the tourism industry. The Chamber will conduct stakeholder meetings, community surveys, and interviews to help define what we want to be known for as a city.


Project research and input from the community will be assimilated to create a new identity strategy for Redding. This phase includes defining the place identity, a full report containing an action plan, and a summary of how the strategy will be implemented.


The Chamber will collaborate with partner organizations and local businesses to begin the implementation of the new brand identity strategy.  There will also be a framework created to measure results over the next 5 to 10 years