The Chamber will connect with experts in branding, city redevelopment and city revitalization to assist in developing a strategy for improving our city’s identity. A plan will be developed including suggestions that can be executed locally to improve our brand identity


The Chamber will facilitate collaboration by involving a broad spectrum of community stakeholders – including local businesses, investors, artists, government and civic leaders, historians, non-profits, healthcare organizations, educators, and the tourism industry. The Chamber will conduct stakeholder meetings, a community wide survey, and interviews to help define what we want to be known for as a city.


Project research and input from the community will be assimilated to create a plan to initiate 20 ideas by 2020 to strengthen the identity of the City of Redding. This phase includes defining areas we can invest in to improve how Redding sounds, looks and the way people feel about the city so that we can build a better story. 


The Chamber will collaborate with partner organizations and local businesses to begin the implementation of the new brand identity strategy.