The First 10 of “20 Ideas by 2020”

The Redding City Identity Project is working to strengthen the image and reputation of our city. On January 10th, 2019, the Identity Project held a free public event for the community at the Cascade Theatre to announce the first 10 ideas that will be initiated by 2020 to catalyze a better city. Many of these ideas came through our incredible community of people who submitted over 700 individual ideas as well as 2,440 residents bringing their voice through participating in a city wide survey.

Interested in volunteering to help with one of the ideas? Is your business or nonprofit equipped to be the lead organization for one of the efforts? We’d love to hear from you! Contact us here.

1) UMBRELLA ALLEY

A stunning new public art installation that will provide shade from the hot sun and a little protection from the rain as well. An example from Redlands, California can be seen here: https://www.whittierdailynews.com/2018/02/09/this-downtown-redlands-art-installation-will-be-your-new-instagram-obsession/

2) LOCAL BUSINESS PASSPORT

A free experience linking a genre of local businesses with a reward! A business passport idea could be launched to highlight our local breweries, coffee shops or taquerias. Earn stamps on a passport by visiting each shop on the map. Completed passports are entered to win prizes like a commemorative Redding pint glass, growler or coffee tumbler. See an example of Oakland’s Coffee Rush here: https://www.visitoakland.com/restaurants/oakland-coffee-rush/ and Oakland’s Ale Trail here: https://www.visitoakland.com/restaurants/oakland-ale-trail/

3) IMPROVE REDDING'S ONLINE REPUTATION

A strategic investment to improve how our city appears on the internet.  Our City’s image online can be strengthened through a process called Search Engine Optimization. The goal will be to see the good and unique things about Redding prioritized in search results compared to negative or critical content like the example to the right which currently appears on page one when searching “living in Redding CA”.

4) A DOWNTOWN MURAL

A beautiful iconic mural on an exterior wall in downtown Redding that allows people to engage with the art and become part of the picture. An example would be this mural by Kelsey Montague #WhatLiftsYou https://www.sweetyhigh.com/read/kelsey-montague-wings-art-interview-041917.

5) ITINERARIES BY LOCALS

We all want to experience what makes for a great day in our town! Sample itineraries will be crafted by locals, describing what a great day in the Redding area looks like for them. It’s an opportunity to share our stories with each other about why we enjoy living in this area so much. We could have itineraries for mountain bikers, people with kids, kayakers, a more senior crowd or a day with your dog in Redding.

6) LIVE STREET MUSIC

The introduction of positive activity, sound and culture are three benefits to inviting live musicians to share their talents on our city sidewalks. This idea could start with designating specific areas where a local business approves adding nearby entertainment on a weekend evening.

7) DIGITAL AMBASSADORS (POSITIVE WORD OF MOUTH)

An opportunity for people who are passionate about Redding and have a strong social media following, to become Digital Ambassadors for our city. The Digital Ambassador Program will curate great authentic content about our city from a variety of sources and provide it to influencers so they have an opportunity to share it with their circles.  For example, if a writer for the SF Chronicle mentions something incredible about their visit to Redding, our local community will be able to share it. The Digital Ambassador idea will get good information to the right people so that great stories can be shared. “Think Vermont” has a similar program shown in the example.

8) RIVERFRONT AMPHITHEATRE IMPROVEMENT & PROGRAMMING

Improve our existing Riverfront Amphitheatre located close to the Sundial Bridge by opening up the gorgeous view of the Sacramento River, creating a shade structure and enhancing elements needed for performances. We’ll also be looking for an organization or organizations to take the lead on programming performances in this beautiful space. Photo credit: Montgomery Parks & Recreation. Here’s more about this example of a gorgeous riverfront amphitheater in Montgomery, AL http://www.city-data.com/picfilesc/picc32337.php

9) CITY MESSAGING CAMPAIGN

A thriving city should be able to answer the question, “What’s unique about your city?”. As we have explored “who we are” as a community through the Identity Project, this campaign will create succinct, easy to share messaging to describe what’s best about our hometown. We are looking to define 4 or 5 memorable key messages that will authentically describe this place we love and then own those phrases as we describe our town to anyone we meet. The words we speak as a community have the power to fuel our confidence and create opportunities. Our speech also impacts the ways other perceive us and choose to connect to us.

10) REPURPOSE LOCAL HISTORIC SIGNS INTO PUBLIC ART

Celebrate some of Redding’s former landmarks and our vibrant history by restoring cool old neon signs and repurposing them into public art to be displayed in Redding. See an example here: https://www.curbed.com/2017/12/12/16735474/neon-signs-austin-texas